Qatar Airways Assignment Example | Topics and Well Written Essays - 5000 words - 1

Qatar Airways - Assignment ExampleAllocation of marketing budgets have been recommended.Marketing is no more a mere functional discipline only when for most managers it now centers on identifying and satisfying customer requirements (Hooley, Piercy & Nicouland, 2009, p3). Recent challenges to marketing functions from sources as diverse as McKinsey Consultants make it imperative that marketing reflects new ripening and market opportunities. The effectiveness of marketing is ascertained based on how effectively a marketer is able to reach out to customers and fulfill customer need and expectations better than competitors. Airlines too have been competing against each other through different marketing techniques.Qatar Airways, the flag carrier of the state of Qatar, headquartered in Doha-Qatar Airways Tower, was found on twenty-second November, 1993 (Qatar Airways Fact Sheet, 2012). Qatar Airways is one of the few international airlines that are able to reach over 133 destinations wo rldwide like Africa, Middle East, South Asia, Europe, North America, South America, farther East and Oceania with a fleet exceeding 128 aircrafts (Qatar Airways, 2013). The airline operates a hub-and-spoke network linking over 100 international destinations from its base in Doha. Offering of origin Class, Business Class and Economy Class services, supported with in-flight entertainment and superb first class service for all classes, have led Qatar Airways to be bedded as one of the few airlines in the world to achieve the 5-star rating.Qatar Airways has an internet booking engine but apart from that it now allows free download of active app on to any smart phone for greater convenience. This mobile app enables smart check-in for flights, fare finder, flight status information, global contact information and offers numerous payment options (Qatar Airways, 2013a). They offer the lowest fare finder facility